For years, Lebanese beauty enthusiasts have navigated a frustrating reality: the Korean skincare brands that dominate global beauty conversations were simply not available locally. You ordered them from abroad, waited weeks, paid customs fees, and hoped the products arrived intact. That era is over — at least for those within reach of Antelias.

"The brands you've been waiting months to import are now on a shelf 20 minutes from Beirut."

Spinneys The Hub's Skin Center has stocked a genuinely impressive edit of K-beauty products. This isn't a token gesture — the shelf space dedicated to Korean skincare is substantial, and the brand selection reflects real knowledge of what the category's most committed consumers actually want.

The brands to know

COSRX The gateway K-beauty brand for most Western and Middle Eastern consumers. Their snail mucin essence and AHA/BHA products have millions of devotees globally. Now available in Antelias without the import wait.
medicube A clinical Korean skincare brand known for their collagen and retinol-based formulations. Their Age-R Booster Pro device and serums are among the most-searched K-beauty products in the MENA region.
Torriden Known for their hyaluronic acid Dive-In serum and molecular approach to hydration. A favourite among skincare minimalists who want maximum results from fewer steps.
Eqqual Berry A newer addition to the K-beauty landscape focused on brightening and barrier repair. Their berry-extract formulations have been gaining significant traction in beauty communities across the region.

Why this matters for Lebanon

Lebanon's beauty market has historically been dominated by French and American brands — logical given the country's cultural affinities. But Lebanese consumers have been among the most engaged followers of the global K-beauty movement, building communities on social media and collectively navigating the challenges of importing products that weren't available locally.

The arrival of these brands at Spinneys The Hub isn't just a retail convenience. It's a signal that Lebanese consumers' appetite for Korean skincare has reached critical mass — enough for a major retailer to commit shelf space and import logistics to serving it properly.

What to buy first

If you're new to K-beauty, start with COSRX's Advanced Snail 96 Mucin Power Essence — it's the most universally suitable entry point and consistently one of the category's best-selling products worldwide. If you're already familiar with the category and looking to upgrade your routine, Torriden's Dive-In serum layered under a medicube peptide moisturiser is a combination that's hard to argue with.

The Skin Center at Spinneys The Hub is open daily from 8AM to 10PM. Located on the Bikfaya Highway, Antelias.